How do businesses operate in an economy with a hallmark of unemployment rising? The strategy a business takes depends on many variables, including size. For smaller businesses, this would be to focus on customers. Even if the business is competing with larger companies, branding a business as one of customer satisfaction is a clear advantage. Many consumers are interested in shopping with businesses that want to focus on the
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customer rather than stocking a shelf. Providing expert advice and individual service gives customers a shopping experience worth paying a premium for. Customer service goes hand in hand with a well-defined corporate culture. This culture drives customer service because the business has attracted people who love what they do. When employees are enthusiastic about their job, it shows in their willingness to deal with even “difficult” customers.
The owner plays a role in a successful business as well. In addition to providing sound financial practices, quality products and a place for the transaction, he or she also provides the attitude. A positive attitude rubs off on employees.
Successful businesses shape the corporate climate they create with effective mission statements, goals and visions. By creating a well-defined climate, quality employees are attracted to the organization. Good employees drive profit margins with their creativity and productivity. This is all brought together by the indomitable spirit of an optimistic leader.